Create API in seconds (literally)

This innovative service allows APIs creation in no time (for example this one, which gets price, symbol, and name from coinmarketcap.com) and looks like a game changer. The prices are not clear at the moment and the version is still beta; nevertheless the beginning is impressive. This is a sample filter function for the above example:
function transform(data) {
  // filter functions are passed the whole API response object
  // you may manipulate or add to this data as you want

  var result = data.results.collection1;

  result.forEach(function(e){
    delete e.url;
    e.name.href = e.name.href.replace('http://coinmarketcap.com', '');
    e.price.href = e.price.href.replace('http://coinmarketcap.com', '');
  });

  return result;
}